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How to Cut Fraud in 5 Mins, And 10 More Steps to Ensure Quality Ad Experiences

Wednesday, 21 March at 11:30 AM

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In this session...

Research conducted by the CMO Council found that an alarming 72% of brand advertisers engaged in programmatic buying are concerned about brand integrity and control. From ad fraud to domain counterfeiting and unclear billing arrangements, the threats facing advertisers can seem overwhelming.

This workshop session will equip brands and agencies with insight into the key quality challenges they will likely encounter in programmatic today and arm them with clear strategies they can implement immediately to overcome them.

Research conducted by the CMO Council found that an alarming 72 percent of brand advertisers engaged in programmatic buying are concerned about brand integrity and control. From ad fraud to domain counterfeiting and unclear billing arrangements to non-transparent auction mechanics, the threats facing advertisers can seem overwhelming. Undoubtedly, quality is a valid concern that programmatic partners must address swiftly to achieve the full value of programmatic and unlock significant long-term growth.

This workshop session will equip brands and agencies with insight into the key quality challenges they will likely encounter in programmatic today and arm them with clear strategies they can implement immediately to overcome them. Trustworthy Accountability Group (TAG) President Mike Zaneis will also share the results of an industry study showing the 1 step every brand can take to reduce fraud by 500%.
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Presented with


Speakers

John Murphy VP, Marketplace Quality OpenX
Mike Zanels President TAG

Event Details

Event Type Workshop

Related Topic Area  Tech   Business 

Similar Interests  Data   Native Ads   Transparency 

Track  The Trust Series 

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