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Keeping up with the Tech: Helping Brands Navigate Digital

Thursday, 21 March at 11:30 AM

Tech Stars Stage 2    View Map

In this session...

Brand marketers, agency executives and industry consultants take the stage to discuss the changing dynamic of their relationships with brands and marketers, and how the new ideas and innovative thinking they are bringing to the table are helping their clients successfully navigate an increasingly complex digital environment.

Constant change is the norm in digital advertising. As programmatic continues to evolve from disruptive technology to mainstream transactional vehicle, it’s not surprising that more focus is being paid to who exactly should ‘own’ the channel. Some brands have made the decision to bring programmatic buying in house, yet a number of brands have no plans whatsoever to leave their agency behind.

Ultimately, though, brands’ growing desire to get closer to programmatic is a positive development – every dollar that flows through the ecosystem belongs to a brand, and that brand should have visibility into how the system works. In this session, brand marketers, agency executives and industry consultants take the stage to discuss the changing dynamic of their relationships with brands and marketers, and how the new ideas and innovative thinking they are bringing to the table are helping their clients successfully navigate an increasingly complex digital environment. View Less

What You'll Learn from This Session...

  1. Gain a better understanding about why brands are taking a closer look at their strategic advertising partnerships
  2. Hear about how a variety of stakeholders are helping brands understand an increasingly technical and complex digital ad ecosystem
  3. Learn about some of the latest tech innovations brands, agencies and consultants are sharing with their clients to find success in the digital era

Presented with


Speakers

Nicole Estebanell Global MD Neo
Tom Mills Global Programmatic Director GSK
Carol Reed SVP, Global Buyer Develpment OpenX
Paul Dalton Chief Media Officer, International DigitasLBi
Amir Malik Digital Marketing Expert Accenture Interactive

Event Details

Event Type Seminar

Discover  Tech Stars  

Track  MarTech  

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