BACK TO SCHEDULE

The Future CMO: How Global Brands Are Tackling Today’s Marketing Challenges

Monday, 18 March at 11:30 AM

Ad Shapers Stage    View Map

In this session...

Three of today’s most influential CMOs will take the stage in this session led by OpenX Co-Founder Jason Fairchild, to discuss how they are innovating to stay ahead and build stronger relationships with consumers in today’s increasingly fragmented digital ecosystem. Key topics will include how today’s CMOs are leveraging emerging technology, how brands build authentic and lasting engagement and where they see room for advancement in this new era of marketing.

The CMO position is easily one of the most scrutinized roles in the c-suite. Often tasked with building a memorable brand, managing the company’s reputation and deploying marketing strategies that tie back to measurable success, CMOs have a lot of responsibility. And now, in an increasingly digital world, plagued by growing consumer aversion to advertising, they are being called on to become technology experts as well.

Three of today’s most influential CMOs will take the stage in this session led by OpenX Co-Founder Jason Fairchild, to discuss how they are innovating to stay ahead and build stronger relationships with consumers in today’s increasingly fragmented digital ecosystem. Key topics will include how today’s CMOs are leveraging emerging technology, how brands build authentic and lasting engagement and where they see room for advancement in this new era of marketing.
View Less

What You'll Learn from This Session...

  1. Learn how today's marketing leaders are leveraging emerging technology to better reach consumers
  2. Hear how brands create experiences with authentic and lasting engagement
  3. Discover predictions for what's on the horizon in this new era of marketing

Presented with


Speakers

Claire Hilton Managing Director, Global Brand and Insight Barclays

Event Details

Event Type Seminar

Track  Brand Innovation  

News &
Announcements
Sign up to receive the latest announcements, seminars & speakers, special events, and more.