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The Agency Perspective: Rebuilding Advertiser Trust in Digital

Thursday, 22 March at 11:35 AM

The Guardian Stage    View Map

In this session...

Programmatic advertising today is a $45B industry, and it’s poised to become the way in which a majority of the $500B global ad sector is traded in the near future. However as a recent CMO Council report found, many CMOs still have trust concerns about the quality and transparency of programmatic advertising. In this session, agency executives will map out the blueprint for building greater trust between advertisers and every other participant in the ecosystem through a shared commitment to quality and transparency.

Programmatic advertising today is a $45 billion industry, and it's poised to become the way in which a majority of the $500 billion ad sector is traded in the near future. However as a recent CMO Council report found, many CMOs still have significant trust concerns about the quality and transparency of programmatic advertising. OpenX VP of Partner Services Gavin Stirrat leads a discussion with some of the most influential agency executives to map out the blueprint for building greater trust between advertisers and every other participant in the ecosystem through a shared commitment to quality and transparency.
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What You'll Learn from This Session...

  1. A greater understanding for how the industry can work together to restore trust in digital advertising.
  2. Insight into the biggest challenges that need to be overcome in order to simplify the media supply chain.
  3. An inside look on the agency perspective on how to achieve greater transparency.

Presented with


Speakers

Gavin Stirrat VP, Partner Services OpenX
Jessica Burley CEO m/SIX
James Hilton Global CEO M&C Saatchi Mobile
Ana Pak Global Digital Strategy and Innovation Lead Vizeum

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech   Business   Culture 

Similar Interests  Storytelling   Content   Programmatic   Data   Native Ads   Agency   Transparency   Politics 

Track  MarTech   The Trust Series 

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