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Taming the Wild West of Adtech: A Debate About How to Clean Up the Supply Chain

Tuesday, 20 March at 1:45 PM

The Guardian Stage    View Map

In this session...

Ad tech is reaching an inflection point - a departure from the early wild west days of anything goes. As brands and agencies demand more accountability and publishers and app developers seek fewer, more trusted partnerships, industry consolidation is rapidly accelerating. The Wall Street Journal’s Lara O’Reilly moderates a no-holds-barred discussion with some of the industry’s biggest names on topics including fraud, brand reputation, the use of data, and the adtech “tax.”

Presented with


Speakers

Lara O'Reilly Reporter Wall Street Journal
Sacha Berlik Managing Director, EMEA The Trade Desk
Martin Cass CEO Assembly
Jason Fairchild Co-Founder OpenX
Dora Michail Managing Director, Digital The Telegraph

Event Details

Event Type Seminar

Related Topic Area  Tech   Business   Culture 

Similar Interests  Data   Transparency   Politics 

Track  Data   The Trust Series 

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