In this session...
‘Murky’ ad-tech, opaque advertising metrics, brand-safety crises, a disrupted content economy and widespread ad-fraud have led to a broken digital advertising ecosystem. One in which spend is increasingly concentrated amongst a small number of platforms who are themselves under increasing political pressure. One in which quality content struggles to monetise whilst fake news captures an ever-greater share of voice. One in which clients simply aren’t reaching the audiences that they’ve paid for.
In this conversation Robert Thomson, CEO of News Corp, and Gideon Spanier, Global Head of Media, Campaign, will discuss what it’s going to take to rebuild advertising ecosystem that’s become
dysfunctional and sometimes dystopian.
Super & Platinum Delegates + By Invitation Only