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News UK Leadership Breakfast: Algorithmic Angst and Advertiser Anger

Wednesday, 21 March at 8:00 AM

Ronnie Scott's Jazz Club    View Map

In this session...

‘Murky’ ad-tech, opaque advertising metrics, brand-safety crises, a disrupted content economy and widespread ad-fraud have led to a broken digital advertising ecosystem. One in which spend is increasingly concentrated amongst a small number of platforms who are themselves under increasing political pressure. One in which quality content struggles to monetise whilst fake news captures an ever-greater share of voice. One in which clients simply aren’t reaching the audiences that they’ve paid for.

In this conversation Robert Thomson, CEO of News Corp, and Gideon Spanier, Global Head of Media, Campaign, will discuss what it’s going to take to rebuild advertising ecosystem that’s become
dysfunctional and sometimes dystopian.

Super & Platinum Delegates + By Invitation Only

Presented with


Speakers

Gideon Spanier Global Head of Media Campaign
Robert Thomson CEO News Corporation

Event Details

Event Type Networking Events

Related Topic Area  Business 

Similar Interests  Networking 

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