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Neuromarketing: the Science of Purchasing Behavior

In this session...

How have some brands or business individuals developed an emotional connection with a large audience who believe in them and buy from them frequently without questioning the value or authenticity of their products or services? Why nowadays creating a community around your brand is more important than simply having clients? We will explore during this session, the power of brand psychology that has been used by brands such as Apple or Starbucks.

How have some brands developed an emotional connection with a large audience who believe in them and buy from them frequently without questioning the value or authenticity of their products or services? Flavilla Fongang will showcase how brand psychology has been used to connect a brand to its customers. She will share different strategies that improve brand perception and attract more prospects for a business. Learn to attract, convert and most importantly build loyal clients. View Less

What You'll Learn from This Session...

  1. Create a following of faithful individuals who buy from you frequently
  2. Brand activities you can put in place to create the most engagement
  3. What happens when you create a brand community instead of clients
  4. What brand psychology strategies are effective

Speakers

Flavilla Fongang 3 Colours Rule

Event Details

Event Type Seminar

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