Bending Towards True Flexibility

In this session...

Do we need to bend over backwards for flexibility? Some in our industry prove how easy and beneficial it is to accommodate flexible working, while others stick rigidly to the 9-to-5 and beyond.

Join NABS and Creativebrief to explore: Is flexible working working? Shared parental leave is only taken up by two per cent of fathers in this country, while part-time contracts are still viewed with suspicion by some in our industry.

Flexible working is essential if we're to build an inclusive and dynamic culture in which people of all backgrounds can thrive and contribute. As you know however, we face numerous challenges and instances of 'flexism': we have work to do in to convince leaders across the industry and getting clients to understand the value of flexible working. What's more, we need to frame flexible working as more than just a women's issue. Millennial workers view flexible working as the default, while too many fathers feel unable to ask for flexible working because of the negative reactions they may be met with.

We invite you, the Advertising Week audience, to hear from our expert panel as they explore how they envisage flexible working thriving in the future in order to start building a progressive industry now. This isn't just about talk. Our focus will be on how we practically implement flexible working practices that enhance people, culture and profit. View Less

What You'll Learn from This Session...

  1. Hear from a diverse range of industry role models changing the face of flexible working
  2. Understand why flexible working is essential to creating an inclusive and thriving working culture
  3. Leave feeling inspired and equipped with tools to change hearts and minds on making flexibility a reality

Presented with


Nicola Kemp Managing Editor, BITE Creativebrief
Xavier Rees CEO Havas London
Larissa Vince Managing Director Saatchi & Saatchi London
Chaka Sobhani Chief Creative Officer Leo Burnett London

Event Details

Event Type Seminar

Track  Future of Work  

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