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A New Marketing Landscape Requires A New Agency Model

Wednesday, 20 March at 10:30 AM

Ad Shapers Stage 4    View Map

In this session...

In an increasingly fast-paced, fragmented media landscape, is the on-site, multi-disciplined agency the answer to keeping up with customers old and new?

What You'll Learn from This Session...

  1. The embedded model is more flexible, more scalable and more powerful
  2. It delivers complete transparency across strategic insight, creative development and distribution, media buying, optimisation and reporting
  3. Key benefits for clients are shared agendas, constant test and learn approaches and an upskilling of teams

Speakers

Dan Whitmarsh Global Chief Strategy Officer m/SIX
Ben Brown EMEA Agency Lead m/SIX
Emma Lane Brand Communications Manager Lexus
Stuart Flint Vice President EMEA & LATAM Verizon Media
Robin Garton Executive Creative Director Pulse Creative

Event Details

Event Type Seminar

Discover  Ad Shapers  

Track  Collaboration Models  

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