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Turning Dead Media into a Powerful Force For Good

Tuesday, 20 March at 4:00 PM

NewGen Stage    View Map

In this session...

Join Mindshare, Advertising Week Europe and Big Issue for a discussion on how those within media industry can use their expertise and the industry's resources, to have a positive impact on the world around us. Using the power of media for good.

At Adweek Europe 2014, Mindshare embarked on a week-long mission to help use media for good. Working with The Big Issue and Shelter, we held a week-long hack to help the homeless. It transpired that we’d need longer than a week to have an impact, however, and four years later we’ve developed a tool we firmly believe can help those striving to make the world a better place.

Join Mindshare, Adweek Europe and Big Issue for a discussion on how we did this, and how those within media industry can use their expertise to have a positive impact on the world around us. Using the power of media for good.
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Speakers

Rebecca Eaves Executive Director Advertising Week Europe
Becky Power Creative Director Mindshare
Stephen Robertson CEO The Big Issue

Event Details

Event Type Workshop

Related Topic Area  Creativity & Arts   Business   Culture 

Similar Interests  Storytelling   Leadership   Entrepreneurship   Entertainment 

Track  Impact 

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