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The World is Diverse, so why isn’t your Advertising?

Tuesday, 19 March at 1:50 PM

Ad Shapers Stage 4    View Map

In this session...

Imagine the possibilities If an accurate representation of ALL people is included at the beginning of any project or idea, how different would this world look? It’s time to turn the diversity and inclusion conversation from an internal discussion to now include our advertising. Listen in as a panel of distinguished experts addresses the challenges and opportunities currently at our doorstep.

Women represent the most significant market opportunity in the world, with total consumer spending at an estimate of $40T worldwide.  The LGBTQ community still struggles with prejudice across the world, but they have a buying power of $3.7T worldwide. One billion people have disabilities around the world, with many not being visible to the human eye. Imagine the possibilities If an accurate representation of ALL people is included at the beginning of any project or idea, how different would this world look? It’s time to turn the diversity and inclusion conversation from an internal discussion to now include our advertising. Listen in as a panel of distinguished experts addresses the challenges and opportunities currently at our doorstep.
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What You'll Learn from This Session...

  1. Inclusive marketing
  2. Marketing to all
  3. Breaking the mould

Presented with


Speakers

Tina Aird Head of UK Marketing, Bing Ads UK Microsoft
Richard Miles Creative Director Therapy Agency
Joshua Graff Senior Director, LinkedIn Marketing Solutions, EMEA LinkedIn
Gemma Greaves Chief Executive The Marketing Society
Caroline Casey Founder Valuable

Event Details

Event Type Seminar

Discover  Ad Shapers  

Track  Leadership  

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