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From Hype to the Here and Now (and How to Capitalise on It)

Monday, 19 March at 4:15 PM

The Guardian Stage    View Map

In this session...

Transforming your brand requires bold innovation in the science of marketing to deliver market-leading art. AI is becoming mainstream, and what everyone wants to know is does it really work, or is it just another algorithm? IBM would say "yes." They're getting real results with IBM's cognitive bidder Watson, embedded in MediaMath's demand-side platform to extend the results of marketing campaigns. IBM and MediaMath will discuss their pilot campaign and how they're bringing AI to programmatic to make marketing people love.

Presented with


Speakers

Dave Reed Managing Director, International MediaMath
Derick Wiesner IBM Watson Marketing Channel & Digital Agency Manager, Europe IBM

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Programmatic   AI   Data 

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