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Creativity is the Only Way to Survive: But it Doesn’t Happen Without Diversity

Thursday, 21 March at 11:30 AM

Ad Shapers Stage 4    View Map

In this session...

It’s ironic that we, as an industry, talk about diversity in such non-diverse ways. We look to stats and quotas to drive diversity forwards across restricted parameters such as gender and race rather than focusing on the authentic and humanistic solution – inclusion. The purpose of advertising and marketing communications is to help brands play a meaningful role in people’s lives, and the way to do that is to connect with the consumer, to walk in their shoes.

This session will discuss the importance of looking beyond our creative, zone 1 industry bubble so that we understand how true parity can drive creativity - and vice versa. We will highlight effective case studies created from across several regions in the UK alongside ground-breaking and perception-shifting work by some of our leading clients. And we will aim to understand how this approach not only has ethical benefits but will prove to be the future of our business as we drive tangible business growth for our clients. View Less

What You'll Learn from This Session...

  1. How a culture of inclusion can positively influence creativity and vice-versa
  2. How to help brands play a meaningful role in people’s lives through holistic connections
  3. The importance of looking beyond our creative, zone 1 industry bubble to explore inclusive and holistic perspectives

Presented with


Speakers

Mark Lund CEO McCann Worldgroup UK
Laura Simpson SVP Global Director McCann Truth Central
Karen Buchanan CEO McCann Manchester
Nicola Grant Vice President, Integrated Marketing & Communications, UK, Ireland, Nordics & Baltic Mastercard
Georgia Parker Junior Creative McCann Central

Event Details

Event Type Seminar

Discover  Ad Shapers  

Track  Creativity & Design  

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