Market marketing to the back of the cuts queue

In this session...

All too often the Marketing function is perceived as the colouring in department. From a low trust position, and with a widespread belief that Marketing is a cost rather than an investment, marketing spend is frequently at the front of the queue during cost cutting exercises. This session with Mark Evans explores how to build the standing of Marketing in the organisation, building trust, increasing overall impact, and helping the organisation to move beyond short-termism to make brave long-term brand-building marketing investment decisions.


Mark Evans Marketing Director Direct Line Group

Event Details

Event Type Seminar

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