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Experiential Marketing: The most powerful brand building tool in your arsenal

Monday, 19 March at 4:15 PM

IPA Stage    View Map

In this session...

In this hyper digital age, technologies are pushing many people away from real human engagement. Online communications feel inauthentic, leaving a thirst for tangible connections. Given this, the value of experiential marketing has never been greater for brands than it is today, but how do brands create an experience that resonates with consumers and what senses and emotions must we tap into to forge meaningful bonds with them? And once you understand what you are going for, how do you go about building these experiences?

In this hyper digital age, smart devices and technologies are pushing many people away from real human connectivity and engagement. Online communications often feel inauthentic and contrived, leaving a thirst for tangible connections. Given this, the value of experiential marketing has never been greater for brands than it is today. But how do brands create an experience that resonates with consumers? What senses must we tap into as marketers and what emotions are necessary to forge meaningful bonds with consumers? And once you understand what you are going for, how do you go about building these experiences?

Join Jessica Reznick, Managing Director of leading experiential marketing firm, We’re Magnetic and Charles Spence, University of Oxford Professor of Experimental Psychology and Raquel Bubar, Director of The New York Times T Brand Studio, in a discussion moderated by AWE Perspectives creator Katie Kempner. View Less

Speakers

Katie Kempner Creator & Host Perspectives
Jessica Reznick Managing Director We're Magnetic
Raquel Bubar Director, T Brand Studio International The New York Times

Event Details

Event Type Seminar

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