In this session...
A £300 million restructure, a radically evolved brand identity and a change in strategic direction, potentially blurring the traditional lines – where are WPP heading in the next decade?
Mark Read, the new leader at WPP, the world’s largest advertising and media group, became CEO under a global spotlight in September 2018. Promptly expediting the transformation of this immense ship, he has plans to return the business to growth.
Join Kathleen Saxton, founder & CEO of The Lighthouse Company and practising psychotherapist, for an in-depth, exclusive fireside chat with Mark, discussing his personal journey, vision for the future and how he will ensure success for the business, their enviable list of clients and the 130,000 people he leads
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Mark Read, the new leader at WPP, the world’s largest advertising and media group, became CEO under a global spotlight in September 2018. Promptly expediting the transformation of this immense ship, he has plans to return the business to growth.
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What You'll Learn from This Session...
- WPP CEO, Mark Read's new vision for the world's biggest advertising group
- Transformational leadership
- Reshaping culture to one that's open, optimistic and extraordinary