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Activision Blizzard Media: Unlocking the Power of Mobile Gamers

Wednesday, 20 March at 10:20 AM

Workshop Stage 7    View Map

In this session...

The number of gamers has surpassed 2 billion globally. Games are the third most popular mobile app category among consumers, but advertising spend in the space has been slow to follow. In this insightful session, we’ll uncover fresh Newzoo research about the purchasing power of mobile gamers and the implications for brands.

What You'll Learn from This Session...

  1. Who are mobile gamers, and what are their playing behaviors?
  2. How do mobile gamers influence household purchases?
  3. What are their perceptions of advertisers, and what can brands learn from them?

Presented with


Speakers

Jan Bojko Global Head of Market Research Activision Blizzard Media
Sander Bosman Global VP of Research Newzoo

Event Details

Event Type Workshop

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