BACK TO SCHEDULE

Partnerships, Collaboration and Honest Conversations - What it Really Means

Wednesday, 20 March at 11:30 AM

Ad Shapers Stage 4    View Map

In this session...

Natasha Murray, director of client partnerships at The Guardian, will be joined by representatives across the media industry to debate what advertisers want from media partners today, how media owners can add real value to advertisers' marketing plans and what a modern, mutually beneficial collaboration looks like.

What You'll Learn from This Session...

  1. A clear articulation of what advertisers want from media partners today
  2. An understanding of how media owners can add real value to advertisers' marketing plans
  3. A framework of what a modern, mutually beneficial collaboration looks like

Presented with


Speakers

Andrew Mortimer Director of Client Strategy Sky
Claire Hilton Managing Director, Global Brand and Insight Barclays
Mike Florence Chief Strategy Officer PHD
Natasha Murray Head of client partnerships The Guardian

Event Details

Event Type Seminar

Discover  Ad Shapers  

Track  Collaboration Models  

News &
Announcements
Sign up to receive the latest announcements, seminars & speakers, special events, and more.