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Achieving Nirvana: Delivering Quality Branded Content To The People

Monday, 19 March at 11:30 AM

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In this session...

The Financial Times commissioned research focused on the importance of quality in branded content. The research explores how readers perceive branded content and the importance of style, subject-matter, tone of voice and format, author and publication. We aim to highlight the value of branded content, while providing a ‘how to’ guide to deliver the greatest customer impact and cut through with a central focus on quality.

Presented with


Speakers

Lexi Jarman Global Director, Content Solutions Financial Times

Event Details

Event Type Workshop

Related Topic Area  Creativity & Arts 

Similar Interests  Storytelling   Content   Design 

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