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Messaging Matters

Wednesday, 21 March at 10:15 AM

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In this session...

Messaging, a communications style that is instant, direct and personal, has increasingly become consumer’s preferred communications channels with businesses. Facebook has unique expertise in messaging and understands the endless possibilities for businesses. Join this panel chaired by Amy Cole, Facebook’s head of product marketing for Northern Europe covering Instagram, Messenger and Whatsapp and other innovative brands on how to use messaging to build and develop hyper-personalised relationships.

It will discuss how messaging can help brands from awareness through to enabling transactions. From the discovery of new products to the future of customer care, this discussion will showcase why every brand should have a messaging strategy in 2018. View Less

What You'll Learn from This Session...

  1. Lift the lid on the role of messaging in peoples’ lives today
  2. Understand how brands are using messaging to create new value streams for audiences
  3. Walk away with tangible advice on what to think about when applying the insight to your business

Presented with


Speakers

Amy Cole Head of Product Marketing, Northern Europe Facebook
Neil Stubbings MD Europe IV.AI
Erica Buckley Head of Digital & Data Public Health England
Carolijn Hauwert Manager Social Media Hub KLM Royal Dutch Airlines

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Business 

Similar Interests  Content   Design   Entrepreneurship 

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