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Top Of Your Game: Sport On Instagram

Monday, 19 March at 10:00 AM

IPA Stage    View Map

In this session...

People come to Instagram to connect around their passions and one of the most passionate communities on Instagram is sports enthusiasts. In fact sports is one of the most popular areas of interest on Instagram, with 1 in 3 Instagrammers following a sports account or athlete and even more coming to the platform to connect and share during global sporting events. This highly engaged sports community presents a huge opportunity for brands.

During this inspirational and informative discussion, Sunil Singhvi, Instagram’s UK Strategic Partnerships Manager and a panel of leading sports marketing experts will share their thoughts on how brands can build passion-based campaigns that tap into global moments and deliver deep and valuable relationships with their consumers.

From how can brands connect with fans through creative storytelling; pre, during and post sports games, to the best way to balance working with sports stars vs everyday athletes in order to achieve the authenticity that audiences are looking for, they’ll explore the best ways to drive business results from passion-based marketing. View Less

What You'll Learn from This Session...

  1. Gather insight about the passionate sports fan community on Instagram
  2. Enjoy creative inspiration for building and engaging communities on Instagram
  3. Learn how brands can amplify stories and content beyond events

Presented with


Speakers

Sunil Singhvi Strategic Partnerships Manager Instagram
Russell Stopford CDO PSG
Nick Lewis Brand Strategy Director Copa90

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Culture 

Similar Interests  Storytelling   Content   Sports 

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