The Resurgence of F1: Building an Innovative Sports & Entertainment Platform

Tuesday, 19 March at 3:30 PM

Story Crafters Stage 3    View Map

In this session...

With new ownership, F1 has reinvented itself as the most technologically advanced, global sports & entertainment platform there is. Before the take-over by Liberty Media, F1 was perceived as champagne fuelled, unattainable lifestyle.

This session will explore the rapid evolution of F1 with perspectives from F1, an F1 team as well as a leading sponsor. What’s the vision for the future and what role can it play for brands and partners?


Hans Erik Tuijt Director of Global Sponsorships Heineken
Oliver Hughes Head of Marketing Red Bull Racing
Yath Gangakumaran Director of Corporate Strategy and Business Development Formula 1®

Event Details

Event Type Seminar

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