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Touchdown for London: why US sports brands are investing in the capital

Wednesday, 20 March at 4:20 PM

Story Crafters Stage 3    View Map

In this session...

London’s flagship newsbrand, The Evening Standard, explores how with a growing fan base for US sports franchises such as the NFL, the capital continues to be seen as a gateway to wider European audiences – both for the sport itself and associated brands.

Please join us at Advertising Week Europe to hear from the NFL and Tottenham Hotspur Football Club on their 10 year partnership, right before the opening of the highly anticipated Tottenham Hotspur Stadium, which sits at the heart of the tie up.

What You'll Learn from This Session...

  1. Why the NFL is investing in London and what the Tottenham partnership means
  2. The financial and sponsorship opportunities
  3. Why US sports such as the NFL are so exciting to a UK audience and how they are becoming more accessible

Presented with


Speakers

Melissa Brown Vice President of Commercial Partnerships, UK NFL UK
Steve Cording Head of Sponsorship ESI Media
Aidan Mullally Head of Business Development Tottenham Hotspur Football Club
Tony Evans Columnist Evening Standard

Event Details

Event Type Seminar

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