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Out-of-Home: The New Digital Medium

Wednesday, 20 March at 2:05 PM

Workshop Stage 7    View Map

In this session...

Innovation in the Digital Out-of-Home space is simply staggering. From better content, to anonymous video analytics, attribution, measurement, use of location data, programmatic and more...out-of-home is the new digital medium. We'll take a look at innovation through the lens of key players representing all parts of the Digital Out-of-Home advertising ecosystem.The session will be moderated by DPAA -- the global trade group representing digital out-of-home everything!

What You'll Learn from This Session...

  1. How brands can leverage DOOH innovation for their advertising campaigns
  2. How innovation is changing out of home
  3. Howe innovation is leading to a more accountable OOH market

Presented with


Speakers

Stefan Lameire Chief Customer & Revenue Officer Clear Channel International
Rupert Day Global CEO tenthavenue
Barry Frey CEO DPAA -- Digital Out of Home Everything
JC Conti CEO VIOOH
Dominic Dunne Managing Director, EMEA Vistar Media

Event Details

Event Type Workshop

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