Combatting Gender Stereotypes In Content: Turning Ambition Into Reality

In this session...

The advertising industry has more work to do to ensure women are progressively portrayed in content. Too many adverts still use harmful gender stereotypes even though content which is progressive drives better business results. And too few women are in creative leadership roles.

Diageo believes that we can normalize gender equality with what we choose to show in our ads, and who we choose to make them. Join them to uncover a simple framework for progressive gender portrayal that we can all use, and strategies to drive greater gender equality in our industry.


Andrew Geoghegan Global Head of Consumer Planning Diageo
Grainne Wafer Global Brand Director for Guinness Guinness

Event Details

Event Type Seminar

Track  Future is Female  

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