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The Age Of Hybrid Creativity: When Machines Start To (Help Us) Dream Bigger

Monday, 19 March at 1:00 PM

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In this session...

When you give a computer to an engineer or to a graphic designer - their powers increase dramatically. But when you give a computer to a "creative" - a conceptual thinker and problem-solver - she doesn't experience a similar boost in either productivity or output quality. She simply starts to type instead of writing and google instead of going to the library. Why is that? Can we imagine a "hybrid" human+machine creative process that would give us a radical creative boost, helping us get to better "a-ha!" moments faster?

Speakers

George Strakhov European Head of Strategy DDB

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Event Type Seminar

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