In this session...
Dennis presents 'Why the eye doesn’t lie - how advertising will maximise your magazine messaging?'
In a media owner first four automotive publishers got together to address the challenge the market posed to them - why should I advertise when my cars are already featured in the magazine?
Join us for a precis of new research findings and how we addressed this followed by a panel discussion hosted by Nicki Holt with Steve Fowler, Simon Carrington, Chris Daniels and Seema Hope.
What You'll Learn from This Session...
- Find out why motoring brands need to advertise when their cars are already being written about.
- Learn how to double your brands’ share of attention, increase consumer spend and why the eye doesn’t lie.
- Ignore magazines at your brand's peril: Find out why magazines play an essential role in influencing car purchasing decisions.
- New motoring insight reveals how to Increase consumer spend and shorten the purchase cycle.