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The Art and Science of Emotional Storytelling

Wednesday, 20 March at 12:10 PM

Story Crafters Stage 3    View Map

In this session...

We all know we pay more attention and are invested when our brain is engaged emotionally. This CNN hosted session will hear from a cognitive neuroscientist about how the brain reacts to emotionally resonating content and how storytellers and brands can come together to stand out and connect with audiences.

What You'll Learn from This Session...

  1. How the brain responds to emotional storytelling and content
  2. The value of cause marketing
  3. How emotional connections may change the future of marketing and advertising

Presented with


Speakers

Pippa Scaife Commercial Director, Emerging Brands CNN
Joe Devlin Professor of Cognitive Neuroscience UCL
Hadas Gold Reporter, European Politics, Media and Business CNN
Phil Rowley Group Innovation Director PHD

Event Details

Event Type Seminar

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