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The Modern Marketing Model (M3)

Wednesday, 21 March at 5:10 PM

IPA Stage    View Map

In this session...

Econsultancy presents a controversial new model updating the 4Ps - showing how marketing and digital teams are coming together. Will your role still exist? What skills do you need to survive? Come and discover if you’re fit for the future.

What You'll Learn from This Session...

  1. How to bring together your marketing and digital teams in one structure
  2. What the future brand organisation will look like
  3. What skills you need to succeed in the brands of the future

Speakers

Ruth Mortimer Managing Partner Econsultancy
Colin Lewis CMO OpenJaw
Sara Holt Digital Marketing Director Lego
Russell Parsons Editor Marketing Week

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Business 

Similar Interests  Storytelling   Content   Design   Agency   Entrepreneurship 

Track  Agency Models 

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