Monday, 19 March at 9:15 AM

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In this session...

Join industry leaders and professionals in honest and research-based discussions centered on business transformations, effective leadership, and the current state of culture and diversity within our industry. Leave equipped with new skills and a fresh mindset, and a clear understanding of the importance of prioritising business culture.

9:15 - THERE’S A THIN LINE BETWEEN BEING A HERO & BEING A MEMORY

So said Optimus Prime – someone who knows a lot about the power of Transformation. In today’s business world, the Heroes are the people who embrace Transformation, rapidly changing the way they operate to keep ahead of the competition. The (distant) memories are the people who resist change, and are disrupted into oblivion by newer, faster, more agile rivals. To make sure you’re a Hero (not just a memory), come to this session and find out which areas of your business you need to be transforming now – according to MediaCom’s survey of CMOs.

In this session you will learn:
1. Those that resist change in their business will soon become little more than a memory in the business world.
2. There are four key challenges within media which we believe have an argument for being the most important thing to transform your business.
3. While some of these areas are new to the industry and transform themselves just through progress, others are deeply rooted in advertising, and require continually creative ways to approach them in a new way.
4. In this session, you will be asked to consider different challenges to business and then to cast your vote.
Hannah Mirza Global Head of Media Partnerships, MediaCom
Sue Unerman Chief Transformation Officer , MediaCom
Tony Foggett Chief Executive Officer, Code Computerlove
Jim Kelly Vice President, R&D, Quantcast
Victoria White Editorial Director, Hearst
PRESENTED BY

10:00 - EUROPEAN LEADERSHIP ROUNDTABLE

A new set of challenges has been birthed out of the latest innovations in technology and big data in our predominantly digital-first world. This new tech-driven ecosystem also has shown opportunities for growth unlike anything we’ve seen before. Hear from leaders in the advertising and media industry to discuss this rapidly evolving landscape, as well as, the timeless values of creativity, leadership skills, talent development and big ideas.
James Wildman CEO & President, Hearst
Karen Stacey CEO, Digital Cinema Media
Liz Rutgersson SVP, Media & Planning, Merkle Europe
Stuart Flint VP, EMEA, Oath
James Brown Managing Director, EMEA, Rubicon Project

10:45 - WELCOME TO THE AGE OF CREATIVITY

According to the World Economic Forum, creativity is going to be one of the most important skills of the future. So what does this mean for business, the industry and the cultures we create? And what does it mean for us as individuals? What are the core creative superpowers? These issues and more will be explored by Daniele Fiandaca and Nadya Powell of Utopia, who will be joined by key creative leaders.
Daniele Fiandaca Utopia, Co-Founder
Nadya Powell Co-Founder, Utopia
Mark Earls Herdmeister, Herd Consultancy
Scott Morrison Founder & Bringer, Boom!
Emma Perkins Creative Director, EMEA, Lego

Speakers

Hannah Mirza Global Head of Media Partnerships MediaCom
Sue Unerman Chief Transformation Officer MediaCom
Tony Foggett Chief Executive Officer Code Computerlove
Jim Kelly Vice President, R&D Quantcast
Victoria White Editorial Director Hearst
James Wildman CEO & President Hearst
Karen Stacey CEO Digital Cinema Media
Liz Rutgersson SVP, Media & Planning Merkle Europe
Stuart Flint VP, EMEA Oath
James Brown Managing Director, EMEA Rubicon Project
Daniele Fiandaca Utopia Co-Founder
Nadya Powell Co-Founder Utopia
Mark Earls Herdmeister Herd Consultancy
Scott Morrison Founder & Bringer Boom!
Emma Perkins Creative Director, EMEA Lego

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Business 

Similar Interests  Storytelling   Design   Leadership   Diversity   Transparency 

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