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The State of Digital Advertising in 2019

Monday, 18 March at 9:15 AM

Ad Shapers Stage 4    View Map

In this session...

Digital has fundamentally changed the way brands must think about advertising. Changing media consumption habits, a growing numbers of devices and channels available for reaching audiences at scale and the introduction of new technologies, like the forthcoming development of 5G, are making it that much easier for brands to make memorable connections with consumers.

OpenX VP of EMEA, Gavin Stirrat kicks off the Brand Innovation Track at Advertising Week Europe with his take on the current state of digital advertising.

Digital has fundamentally changed the way brands must think about advertising. Changing media consumption habits, a growing numbers of devices and channels available for reaching audiences at scale and the introduction of new technologies, like the forthcoming development of 5G, are making it that much easier for brands to make memorable connections with consumers.

OpenX VP of EMEA, Gavin Stirrat kicks off the Brand Innovation Track at Advertising Week Europe to share his take on the current state of affairs in digital advertising and how brand marketers must reimagine their digital strategies to deliver engaging and relevant advertising experiences for consumers.
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What You'll Learn from This Session...

  1. An overview of the current state of digital advertising worldwide in 2019.
  2. Learn how to shape your digital strategies to deliver engaging and relevant advertising experiences for consumers in the year ahead
  3. Understand the key trends and technologies that will be driving change in digital, such as GDPR, 5G and OTT

Presented with


Speakers

Gavin Stirrat VP, Partner Services OpenX

Event Details

Event Type Seminar

Discover  Ad Shapers  

Track  Brand Innovation  

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