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Let us advertise!: taking the fear out of the GDPR (and ePrivacy Regulation)

Tuesday, 20 March at 9:15 AM

The Guardian Stage    View Map

In this session...

Brands around the world are increasingly embracing the data-driven economy. How can marketers successfully navigate this complex challenge in the time of GDPR and transform data into value in ways that meet consumer expectations for privacy and transparency?

What You'll Learn from This Session...

  1. Intention of GDPR
  2. Position GDPR for the opportunity to become more customer-centric and improve long trust and brand loyalty.
  3. N/A

Presented with


Speakers

Jed Mole Marketing Director Acxiom & Live Ramp
Chris Combemale CEO DMA Group
Joachim Fauth Head of Law, Company Data Protection Officer Reader's Digest

Event Details

Event Type Seminar

Related Topic Area  Tech   Business   Culture 

Similar Interests  Data   Transparency   Politics 

Track  Data 

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