Open to Super & Platinum Delegates and By Invitation
In the past three years the rules of global politics and economics have been rewritten. In 2020 Trump is seeking a second term and Britain is dealing with leaving the EU and working out how we trade with the rest of the world. The uncertainty we are living through shows no signs of abating.
Who better than our panel of BBC journalists and industry figures to help you unpack it all and look at what it means for advertisers and publishers.
CEO, IAB UK
Journalist and presenter, BBC News
Journalist and presenter, BBC News
Journalist and presenter of The Media Show on BBC Radio 4, BBC
The Advertising Association will be bringing the House of Commons to Advertising Week Europe. You will have the chance to vote for or against the motion - UK Advertising Takes its Responsibilities Seriously.
Former CMCO, Unilever and President, Advertising Association
Worldwide CEO, PHD
Nicola Mendelsohn CBE
Vice President EMEA, Facebook
Director, Energy & Climate Intelligence Unit
Privacy-by-design is no longer a luxury but an imminent necessity. As the marketing industry braces itself in search of a viable alternative with an altogether new internet infrastructure, Gowthaman Ragothaman, Aqilliz CEO; David J. Moore, BritePool CEO; and Sam Goldberg, Lucidity President and Co-Founder discuss some of the potential alternatives blockchain can bring to the table with a specific focus on privacy, personalisation, and the much-needed provenance of data.
John, CEO of System1, the company behind the acclaimed, best-selling IPA publication, Lemon (2019), describes a change in advertising style that has occurred over the last 15 years and links this to falling advertising effectiveness. Referencing the brain and how it attends to the world, he’ll reveal how an attentional shift in the 21st Century – in society, business and advertising – has led to flatter, more abstract and devitalised work; an advertising style that is diametrically opposed to effectiveness. Describing how the brain attends to art, sculpture, music – and advertising – he will offer guidance on the type of advertising that moves and entertains audiences, and so achieves profitable growth.
Could the advertising industry be doing more to combat climate change? Or are we at risk of alienating clients? We all know that we have a climate emergency on our hands, and that it's not going away. Over the past year, the advertising industry has been vocal - and active - when it comes to addressing the crisis. But are we doing enough, or too much? This panel will discuss the actions that have been taken so far, and whether more could (and should) be done – and will clients reap the rewards of this activism and purpose, or push away loyal consumers?
The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic. (P. Drucker)
In times of incredible change and ambiguity, category market-leaders need to pivot to a challenger mindset.
No one knows this more than Direct Line.
In 2014, the brand reinvented itself and the category - with transformative outcomes for both the business and the brand.
Fast forward to 2020, now from a stronger position than ever, Direct Line is doing it again - with a brand new platform.
Hear from Kerry Chilvers, Head of Brands at Direct Line Group, and Richard Huntington, CSO and Chairman at Saatchi & Saatchi, on the challenger spirit that moves both Direct Line's and Saatchi & Saatchi’s businesses forward.
- The importance of being brave.
- The power of creativity to transform a business.
- The core imperative that the creative idea has to exist beyond the marketing brief and at the heart of the organisation.
- And how, if done right, this even changes the composition of your talent
In this gameshow style panel discussion, we'll cover the effectiveness of digital media investment, highlighting the brands that we think are doing this well. We'll also look into the future of media measurement and how technology will impact it.
Writer and Broadcaster
Head of Client Development, Xaxis UK
Vice President Marketing Science, Xaxis EMEA
Never one to shy away from bold promotion, Burger King UK turned up the heat on the fast food industry in September 2019 when it announced that it would not only stop giving away toys with its kids’ meals, but also melt down plastic meal toys for good (even those of its competitors). The resulting ‘Meltdown’ campaign garnered significant media attention with 8 billion impressions, saved 320 tonnes of plastic going to landfills and – most importantly – prompted similar sustainability efforts amongst the competition.
Join Jones Knowles Ritchie’s Managing Director, Jonny Spindler, and Burger King UK’s Marketing Director, Katie Evans, for a fireside chat about how to lead radical change within an established industry, develop a resonate purpose campaign, and contribute to new, more sustainable solutions long-term.
Managing Director, Jones Knowles Ritchie
The threat DTC brands pose to legacy brands has been one of the hottest topics over the past 12 months. However, whilst dealing with disruption is high on everyone’s agenda, few multinationals are succeeding at becoming more disruptive and seeing off the threat from newcomers because they falsely believe challengers can only be start-ups and can’t see the way forward to being more challenger. They need a roadmap to being more challenger, which is what this session will provide.
Drawing on insights from Overthrow II (co-authored by PHD and eatbigfish), Malcolm Devoy, Chief Strategy Officer at PHD EMEA and a panel of new breed challengers will show how businesses of all sizes and guises can tap into the largely untapped superpower of being a challenger to get ahead of current – and future – competitors.
Last year at AWEurope, we demonstrated that you need to do a lot more than just follow the works of Sharp, Binet and Field to drive a competitive advantage through your media budget. In this session, we’ll explore some more underexposed but essential aspects of media planning and strategy that are crucial considerations in 2020.
Chief Strategy Officer, EMEA, MediaCom
Geoff de Burca
Chief Strategy Officer, UK, MediaCom
A new survey report, conducted exclusively for Advertising Week Europe, provides actionable intelligence into what British consumers want to see from brands when it comes to political activism and corporate social responsibility. This session will cover key questions facing brands, such as: Which issues are best to speak out on, how to avoid a boycott, how to message around post-Brexit economic realities, and how to establish a strong reputation for environmental stewardship.
Senior Director of Content, Morning Consult
Humans are complex and mysterious creatures. Why do they act the way they do? Which factors impact their behaviour? For marketers to be able to make the right decisions and uncover the reasons behind consumer behaviour, behavioural science data is vital. Once this input has been collected, the question is: how do we tap into relevant research and steer the consumer into the direction we want them to go?
Founder and Managing Director, The Odd Shop
This intimate one to one conversation with Champion Racing Driver Billy Monger following his recovery from the accident in which he lost both of his legs, will cover the courage and positive outlook he utilises as he continues to win in the world of racing.
CEO & Founder, The Lighthouse Company
Join Activision Blizzard Media and ISBA for a lunch and learn about the latest trends and audiences in the gaming industry, which now reaches 2.6 billion people globally and includes over half of the UK’s population. We’ll also have a fireside chat exploring the care and craft that goes into Activision Blizzard’s games.
Vice President , King
Meredith Worrilow Barrett
Global Director of Marketing, Measurements, Insights, Activision Blizzard Media
BBC Two’s recent rebrand – its first in 25 years – was created in collaboration by BBC Creative, Superunion and over a dozen renowned digital artists and animators around the world, including The Mill, Future Deluxe, Aardman and Mainframe.
Each with their own creative freedom to reinterpret the ‘iconic curve’ and express their own ideas to give BBC Two a new, contemporary relevance.
Join Michael Lean, Head of Strategy, BBC, and Stuart Radford, Executive Creative Director, Superunion to take a look behind the screen, sharing the lessons learnt from one of the most significant rebrands in the industry to date.
Head of Brand Strategy, BBC
Executive Creative Director, Superunion
Over the last decade, the UK retail industry has seen the rise of new, innovative brands that aren’t afraid to disrupt the status quo and do things differently. These brands – like eve, Thread and Bloom & Wild – are born online, build direct relationships with their loyal customer bases and put data and personalisation at the heart of what they do. They are Direct to Consumer (DTC) brands.
92% of marcomms workers have struggled with their mental well-being in the last 12 months but only 39% have spoken to their employer about it
…this is just one of the worrying statistics from The Drum Network’s latest Agency well-being research.
In response, The Drum Network is hosting its own take on the happy hour. But this happy hour isn’t about cheap drinks. This is about tackling the subject of how agencies can look after the mental well-being of their most prized asset… their talent.
Come along and join our happy hour and get full access to the findings. Following an overview of the research our expert panel will discuss mental well-being ranging from common stress factors to what practices, solutions and preventions some of the most progressive agencies have in place to ensure their staff are happy people.
This will be an interactive session, so do come armed with questions and thoughts as we open up the discussion to the floor. We feel the more people that talk about it, the better.
Traditional media inside the home is declining, consumers can block online ads. To engage consumers at all touchpoints an omnichannel strategy is key. Increasingly brands are including Digital Out of Home in these plans. DOOH reaches people where they are, as they go about their daily lives. It complements other media, delivers audiences, and is contextually relevant. Learn from leaders in the industry how Digital Out of Home can maximize an omnichannel strategy
CEO, DPAA -- Digital Out of Home Everything
Joint Managing Director , Ocean Outdoor UK
Sales Director , Clear Channel
Managing Director, EMEA, Vistar Media
With media spend accounting for 90 percent of a brand’s advertising budget – a lot of which has inadvertently funded fake news scandals, ad fraud and hate speech – shouldn’t marketers now move to act as conscious consumers, choiceful in how and where they place their media spend? What if they could even spend those dollars in a way that is not just neutral, but actually adds positive impact in the world?
Head of Brand + Agency Partnerships, Good-Loop
Global Assistant Brand Manager, Unilever
Even the very best video advertisement misses out on its full potential if it isn’t reaching consumers at the right place and time, and doing so in a brand-safe environment. In this talk, behavioural psychologist Rachel Zalta shares the results of a Taboola-commissioned Nielsen study on the “Moment of Next”––the pivotal consumer moment in which audiences are most open to engaging with your brand message.
Global Research & Insights Lead, Taboola
Purpose can serve as a north star, guiding business and inspiring people, but it’s not enough to have an ethos and point of view. Brands have to deliver on a stated purpose—and that starts from the inside, with the employees. Join Harry’s in conversation with a panel of experts to discuss the importance of purpose integration within the culture of the workplace.
Edwina Dunn, data science entrepreneur and Founder of The Female Lead will be sharing her ground-breaking research which explores the impact of social media on mental health. The charity have studied a diverse group of young girls and their social media consumption in depth. Through speaking to them, the team discovered powerful and innovative ways of improving ‘Social Media Health’.
The research came out of global concern around the effect of the digital world on people’s wellbeing, especially girls. Current social media guidance focuses on safety and time limits, but very little on how to make the experience more enriching. Dunn wanted to know: can social media become an inspirational force?
This project has reached over 18,000 schools and has an active engagement from over 20 million people.
According to research from Creative Equals 12% of women plan to leave the creative industry within the next two years. While diversity has rightly risen up the creative and business agenda the uncomfortable truth remains that women, and men, are leaving the industry because of overwhelm. This panel will ask why.
Managing Editor, BITE, Creativebrief
VP of Bloom 2019 and Brand Sustainability Strategy Consultant, Bloom
Head of social influence and founder of Back To Work After, VCCP
360xec’s new global research project – Future Fit - has consulted CEOs, CMOs and HRDs of many of the world’s largest brands, tech companies and media businesses about the future of work. In this session, 360xec Founder Steve Hyde will explore the impact that business models centred on data will have on the way we will work and the future talent companies will need with two industry leaders.
In a fast-paced market focused on short-term results, what is the role of ‘brand’? With attention splintering, how can media planning keep up? For heritage brands, how do history and legacy interplay?
Beth Horn, Facebook’s Head of Industry for Retail & Ecommerce, will explore this with one of the UK’s most established retailers. In conversation with Helen Normoyle, Marketing Director of Boots UK, she will discuss how Boots continues to evolve as the anchor of the high street.
Head of Industry for Retail & Ecommerce, Facebook
A world-first study of the programmatic supply chain right through from advertiser to publisher. Where is the money going, what value is delivered in return, and what are the practical lessons for advertisers, agencies, ad-tech and publishers?
Director General, ISBA
Director of Media, ISBA
Managing Director, AOP
Partner, Marketing & Media Assurance, PwC
Have you ever wondered what AI can actually DO to improve the ROI of your advertising campaigns? Come see for yourself, as Jacob Grabczewski, Head of Product for Xaxis, showcases how machine learning and bespoke algorithms can deliver better media and business outcomes with a live, interactive audience demonstration. Walk away with an understanding of how AI in marketing works, experience coding first hand with your own data, and see for yourself if you can trick our algorithms.
How have some brands or business individuals developed an emotional connection with a large audience who believe in them and buy from them frequently without questioning the value or authenticity of their products or services? Why nowadays creating a community around your brand is more important than simply having clients? We will explore during this session, the power of brand psychology that has been used by brands such as Apple or Starbucks.
The UN Secretary General has recognised that fear is the “best-selling brand in the world today… It gets ratings. It wins votes. It generates clicks”. With over $600 billion spent on advertising globally every year #TogetherWeCAN make a difference in tackling the spread of hate speech and fake news. Members of the Conscious Advertising Network will share what they learnt from the unusual opportunity to discuss the topic at the UN Human Rights Council, and what advertisers can do to really make this change.
Senior Media Director, GSK Consumer Healthcare
Tracy De Groose
Global Head of Digital Marketing, Accenture Interactive
The new UK Advertising Export Group launches this month. Created by the Advertising Association, the IPA and the APA, and with leading agencies and production companies as members, it has the backing of the Government, through the Department for International Trade.
Stephen Woodford, Chief Executive of the Advertising Association, Aisling Conlon, UKAEG Marketing Manager and Steve Davies, Chief Executive of the Advertising Producers Association will tell us how the UKAEG will market British advertising to the world.
The UK has undergone a home cooking revolution over the past decade, with recipe boxes challenging the idea that there is simply no time to prepare a home cooked meal. Led by Gousto, which remains the no.1 recipe box in the UK today, a wave of new businesses emerged all searching for the recipe for success.
But once you have created and dominated an entirely new market category - what comes next? How do you stay at the top of your game amidst increasing competition?
Join Anna Greene, Brand Director from Gousto, and Dave Roberts from Superunion as they explore the brand’s leap from finding funding on Dragon’s Den to raising £100 million since launch and the learnings along the way.