Join industry leaders and professionals in honest and research-based discussions centered on business transformations, effective leadership, and the current state of culture and diversity within our industry. Leave equipped with new skills and a fresh mindset, and a clear understanding of the importance of prioritising business culture.
As Artificial Intelligence continues to progress, both the tech capabilities and the human fears are on the rise. While AI is expected to create 15 million new jobs over the next 10 years, experts also anticipate 25 million jobs will be replaced by automation in that time period. Beyond affecting the labor force, AI stands to alter our society through changes in transportation with the likes of automated cars, advancements in the military with drone developments, and a redesign in healthcare with automated diagnostic and treatment capabilities. Dive into this thoughtful debate on the risks and rewards of the technology set to transform our lives, for better or worse.
Fantastic and effective ads can be made at any budget, it all depends on your objectives. Take a closer look with brands and producers at the real value and how to achieve the best bang for you buck as an advertiser.
CEO , Advertising Producers Association
What role do experts play in a world where everyone’s a critic? Hear some of the best known critics (and those with a cult following) discuss how brands can leverage established expertise and what this means for the next generation of influencers.
From the flat screen to the laptop, from the tablet to the cellphone, combined with multiple content platforms is the reality of consumers day to day. There is unprecedented choice for consumers blending content and device. How can brands and advertisers hit the target and deliver results for brands along the way? How can they do so profitably and personably?
Politics Of Publishing
Join news media industry experts as they share strategies and tips for navigating the complex platforms and practices that face journalism and brand publishing today.
Commercial Director, Guardian News & Media
WHAT KEN FAWES TAUGHT US
Today, anyone can publish content online without going through credible checks. Fake news is being weaponised at an increasing rate, making it hard for people to distinguish between fact and fake whilst also putting a brand’s reputation at risk in the online advertising space. People need a news source they can trust, and newspapers reach 90% of the UK population each month. In this session, hear how the IAB brought its news brand members together to create Ken Fawes – an anagram for fake news – to show just how important it is for advertisers and agencies to support the newspapers that invest in real, quality journalism.
Digital Trading Director, UK, GroupM
Chief Digital Officer, Internet Advertising Bureau
Hear from European brands and entrepreneurs on how to rattle the marketplace. Listen to the challenges and hard work necessary to stand out amongst competitors. Leave inspired by campaigns and creators!
Digital marketers are constantly looking for ways to accurately measure the impact of online advertising efforts, tying campaign results back to real-world ROI. However, the digital path to purchase has become more complex, since consumers often engage with brands at several touch points before deciding to buy. Success is often a product of both advertising efforts and non-quantifiable factors such as price point, trends, and seasonality. Is the idea that we can fully understand the true value of social advertising, and attribute credit accordingly, an illusion?
Panelists from Adaptly and Asda will discuss:
• The increasingly complex path to conversion and how this affects the way we measure and attribute impact
• How to leverage a multi-touch attribution solution to optimise planning and buying across the media mix
• How the instant campaign insight available on social platforms can be used to drive improved results
• The role of third-party measurement providers and how they can help advertisers optimise current and future campaigns
Join us for a special AWEurope edition of the AD Club's very popular "Conversation With" Series where we provide direct access and one-on-one conversations with top industry executives who are changing the way we do business. Leading these conversations are our very own influential Young Professionals, who will dive into hot topics, and then we will turn the tables and the executive will get a chance to ask what makes millennials tick today.
Students of creative advertising school, School of Communication Arts 2.0, have worked together with some of the biggest names in the industry to create a documentary series detailing the lives and careers of John Hegarty, Alexandra Taylor, Drayton Bird, Cilla Snowball, Tony Brignull and MT Rainey - the legends who shaped the advertising world. Don't miss an exclusive premiere followed by a Q&A and panel discussion with makers and legends, only on the Advertising Week Europe NewGen stage.
Day 1 of the Vertical Series uncovers modern commerce in the digital world, which has allowed brands to evolve how they sell and consumers to evolve how they buy. Traditional retailers must now set their sights on innovative methods to reach consumers and respond to their needs in a way that sets them ahead of the curve. But if 95% of all retail sales are captured with a brick and mortar presence, how can online-only retailers stay up to speed with their retargeting efforts? What other challenges must retailers face as this new wave of retail innovation makes its way into the industry? Leaders across the digital retail ecosystem discuss.
As rates of consumer engagement continue to rise, many brands are partnering with sports team and athletes to reach their core audience groups. Industry experts discuss the current trends in Sports Marketing and what is to come in the future.
In this hyper digital age, smart devices and technologies are pushing many people away from real human connectivity and engagement. Online communications often feel inauthentic and contrived, leaving a thirst for tangible connections. Given this, the value of experiential marketing has never been greater for brands than it is today. But how do brands create an experience that resonates with consumers? What senses must we tap into as marketers and what emotions are necessary to elicit to forge meaningful bonds with consumers (this might be slightly altered depending on our expert’s view on creating powerful experiences)? And once you understand what you are going for - how do you go about building these experiences?
Learn how advertisers and agencies have been taking practical steps on their commercial arrangements covering GDPR compliance.
Providing insight on liability, vendor management and how clients and agencies can mitigate their risks.