The Advertising Week Europe Roadshow returns for its second edition, 17-26 January 2017. Making stops in some of Europe’s top advertising, marketing, creative and technology hubs, the Roadshow brings industry leaders and thought provoking content to your front door.

Marketing to Emotions: Virtual and Not


In today’s world of social media, emojis and personalisation, we are able to tap into human emotion more than ever before. Marketers are now able to take people-based data and tie it together with innovations in technology, such as virtual and augmented reality, to create immersive experiences for the consumer. Leading industry experts from across Europe will dive into how psychological data differs across cultures and how brands can and are utilising personalisation with new technologies.

Stockholm,
Sweden

Tuesday, 17 January • 6:00PM

 

Münchenbryggeriet – The Brewery
Magasinet Hall
Torkel Knutssonsgatan 2, 118 25
Stockholm, Sweden

A country with a national hallmark to prioritise collaboration in the workplace, Sweden has emerged as the creative front-runner for encouraging ideas from all disciplinary corners. Sweden’s award-winning creative prowess continually seeks to outdo itself with emerging digital pioneers and changing agency models, making it among the most desirable creative markets in the world.

Agenda

Registration and Welcome Cocktails • 6:00PM

Enjoy a drink and mingle with fellow industry professionals before the program begins.

Panel Presentation “Marketing to Emotions” • 6:30PM

Leading industry experts from across Europe will dive into how psychological data differs across cultures and how brands can and are utilising personalisation with new technologies.

Networking, cocktails and passed hors d’oeuvres • 7:30PM

End the event with a cocktail as you network with fellow attendees and speakers.

Register Free


FEATURING
Stephen Byrne
Development Director, Nordics
SpotX
Nick Chiarelli
Consultancy Director
Foresight Factory
Fredrik Heghammar
Founding Partner and CEO
Another Tomorrow
Andrew O'Sullivan
Head of Experiential Marketing
The Absolut Company
Digge Zetterberg
PR and Talent
Åkestam Holst/The North Alliance
IN PARTNERSHIP WITH
 

Amsterdam,
Netherlands

Thursday, 19 January • 6:00PM

 

WesterUnie
Klönneplein 4-6, 1014 DD
Amsterdam, Netherlands

Our second stop returns to the vibrant city of Amsterdam, one of the most sought-after creative industries in the world. With a blend of enduring history, a small-city feel and after-work hours spent in cafes along the canals, Amsterdam makes for the ideal creative hub to find a healthy work-life balance.

Agenda

Registration and Welcome Cocktails • 6:00PM

Enjoy a drink and mingle with fellow industry professionals before the program begins.

Panel Presentation “Marketing to Emotions” • 6:30PM

Leading industry experts from across Europe will dive into how psychological data differs across cultures and how brands can and are utilising personalisation with new technologies.

Networking, cocktails and passed hors d’oeuvres • 7:30PM

End the event with a cocktail as you network with fellow attendees and speakers.

Register Free


FEATURING
 
Nick Chiarelli
 
Consultancy Director
Foresight Factory
Govaert Plesman
 
Director Programmatic Demand
SpotX
Ivo Roefs
 
CO-CEO
DDB
Simon Summerscales
 
Director of Communication Strategy
72andSunny Amsterdam
Michael Vromans
 
Creative Director
DPDK
IN PARTNERSHIP WITH
 

Hamburg,
Germany

Tuesday, 24 January • 6:00PM

 

REE
Anton-Ree-Weg 50
20537 Hamburg, Germany

Recognised as a city ripe with technology excellence, Hamburg has been celebrated for its cultural vibrancy and start-up business mentality. The masses of tech and media hubs setting up shop all throughout the city are a testament to the scope and reach of creative opportunity influencing the rest of the global market.

Agenda

Registration and Welcome Cocktails • 6:00PM

Enjoy a drink and mingle with fellow industry professionals before the program begins.

Panel Presentation “Marketing to Emotions” • 6:30PM

Leading industry experts from across Europe will dive into how psychological data differs across cultures and how brands can and are utilising personalisation with new technologies.

Networking, cocktails and passed hors d’oeuvres • 7:30PM

End the event with a cocktail as you network with fellow attendees and speakers.

Register Free


FEATURING
Stefan Beckmann
Managing Director, DACH
SpotX
Meabh Quoirin
Co-owner & CEO
Foresight Factory
Tomas Roope
Creative Lead
Google
IN PARTNERSHIP WITH

Paris,
France

Thursday, 26 January • 6:00PM


Espace Van Gogh
62 Quai de la Rapée, 75012
Paris, France

Universally recognised as one the most culturally rich cities in the world, due in part to its history as a global influencer of art and creative craft, Paris has long been a leader in the media industry. Surrounded by museums, libraries and plenty of opportunity to spark creative thinking, Paris is celebrated as a dynamic and innovative creative hub for industry minds far and wide.

Agenda

Registration and Welcome Cocktails • 6:00PM

Enjoy a drink and mingle with fellow industry professionals before the program begins.

Panel Presentation “Marketing to Emotions” • 6:30PM

Leading industry experts from across Europe will dive into how psychological data differs across cultures and how brands can and are utilising personalisation with new technologies.

Networking, cocktails and passed hors d’oeuvres • 7:30PM

End the event with a cocktail as you network with fellow attendees and speakers.

Register Free


FEATURING
Nicolas Coat
Brand Intelligence
Nissan Europe
Meabh Quoirin
Co-owner & CEO
Foresight Factory
Leon Siotis
Managing Director, UK and Southern Europe
SpotX
IN PARTNERSHIP WITH