Monday, 20 March at 12:00 PM  ●  IPA Centenary Stage

Navigating The New Abnormal: A Brand Survival Kit In A World Of Fake News

The media environment that brands have to operate in has transformed. Ever-evolving technology and platforms have altered human behaviour. Content is discovered and shared in shorter cycles, necessitating new formats. Trust in media and brands is at an all-time low and the emergence of the fake news phenomenon has ushered in a whole new set of challenges for us all. Our panel will discuss the ways in which companies and organisations can prepare and equip for their brand to be seen and to thrive in this new world. View More
Danny Whatmough Head of Social, EMEA Weber Shandwick
Vivian Schiller Editor-in-Chief Weber Shandwick
James Montgomery Director, Digital Development BBC News
Jim Waterson Politics Editor, UK BuzzFeed
News &
Sign up to receive the latest announcements, seminars & speakers, special events, and more.