They are frequently vulgar, regularly inappropriate and completely inauthentic. They have never been consistent, never pursued a purpose beyond their own gain and never provided a quality product. They have no shame, no filter and often no clothes.
But the Kardashian-Jenner-West clan have turned themselves into the most successful brand of the 2010s off their own backs, and they’ve done it by actively breaking some of the most cherished rules of brand-building.
Join Vizeum UK's head of strategy Charlie Ebdy as he delves into the story of how the Kardashians won, why they expose our industry’s biggest myths, and what to do to succeed in the modern media world.
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Head of Strategy