Wednesday, 21 March at 9:15 AM  ●  Stage 1

Sorry. I didn’t mean to damage the brand, It was taken out of context

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Hardly a week seems to go by without a politician or someone from the film industry defending their career by saying they were taken out of context. Context can enhance, detract and also add shock to a brand. But is context worth paying more for? When brands are often the most valuable asset on a company’s balance sheet maybe it’s time to take this seriously. Join our panel including Sir John Hegarty as they debate this thorny issue

presented in partnership with


Dan Coleman Strategic Business Development Director Time Inc. UK
Rob Bassett EU Director Revenue Labs, Ebay
Sir John Hegarty Founder Bartle Bogle Hegarty
Tony Holdway Sales & Marketing Director Dominos Pizza
Charlotte Moore Digital Content Director Marie Claire, InStyle, Look
Jon Wilkins Executive Chairman Karmarama
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