Thursday, 22 March at 3:15 PM  ●  Stage 1

Is Brand Too Big for Marketing?

In this session, Stephen Cheliotis, Chairman of Superbrands and CEO of TCBA will bring together a C-Suite group to debate:

• Is the definition and ‘role’ of brand within business shifting?
• Has the evolution of brand changed where it sits within the business?
• Is brand moving from marcoms to being integrated into wider business teams, and should it?
• Is sustainable brand building driving a shift to longer-term marketing strategies or is the pressure for short-term ROI winning
Stephen Cheliotis Chief Executive TCBA
Karen Bigwood Head of Brand & Marketing Lloyds of London
Nigel Gilbert Chief Marketing and Communications Officer TSB Bank
Lisa Thomas Global Head of Brand & Managing Director Virgin Enterprises Limited
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