Monday, 20 March at 2:15 PM  ●  Shutterstock Stage

AdvertisingSOWhite: Seeing Is Believing

"Diversity is a buzzword because it is common business sense." Karen Blackett, Chairwoman MediaCom
Diversity is not a moral issue, it is a business issue. Without diversity the advertising industry is committing commercial suicide.
Why? Because if Advertising does not represent the people we want to buy our products they will simply go elsewhere.
51% of Inner London is BAME, yet only 20% of Ads feature people from diverse backgrounds.
85% of car purchase decisions are made by women, yet when was the last time you saw a women driving a car in an advert?
Yet despite the unified calls for change the balance of female leaders and non-white employees in advertising agencies is declining.
This will stifle creativity and damage relationships as brands increasingly demand their agencies front diverse teams.
Our panel of experts from across the industry will discuss how can we make big, sweeping changes at the highest level to ensure the long lasting health of the industry.

presented in partnership with

Nishma Robb Chair, WOMEN@GOOGLE UK, Head of Ads Marketing, UK Google
Marie-Claire Barker Chief Global Talent Officer MEC
Bejay Mulenga Co-Founder Filli Studio, Supa Academy
Nadya Powell Co-Founder The Great British Diversity Experiment & SOWhite
Richard Robinson Managing Partner Oystercatchers
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