Monday, 20 March at 10:15 AM  ●  The Guardian Stage

Programmatic Mobile: Advanced Tactics For Maximising Monetisation

Consumers are shifting to mobile-first browsing behaviours. At the same time, brands continue to shift ad spending to programmatic, as evidenced by the growing prevalence of private marketplace (PMP) and automated guaranteed transactions. As a result, both publishers and buyers are altering their digital advertising strategies and practices to align with these trends, including the increased adoption of PMPs for mobile, the transition of direct insertion orders to programmatic, and the evolution of header-bidding. View More

presented in partnership with

Bill Swanson VP EMEA PubMatic
Evan Simeone SVP, Product Management PubMatic
Cristina Constandache VP Global Partnerships Viber
William Jones Director Business Development Purch
Ian Haworth Executive Creative Director UK & EMEA Wunderman
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