Thursday, 22 March at 11:35 AM  ●  The Guardian Stage

The Agency Perspective: Rebuilding Advertiser Trust in Digital

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Programmatic advertising today is a $45B industry, and it’s poised to become the way in which a majority of the $500B global ad sector is traded in the near future. However as a recent CMO Council report found, many CMOs still have trust concerns about the quality and transparency of programmatic advertising. In this session, agency executives will map out the blueprint for building greater trust between advertisers and every other participant in the ecosystem through a shared commitment to quality and transparency. View More

presented in partnership with


Gavin Stirrat VP, Partner Services OpenX
Jessica Burley CEO m/SIX
James Hilton Global CEO M&C Saatchi Mobile
Ana Pak Global Digital Strategy and Innovation Lead Vizeum
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