Monday, 20 March at 3:30 PM  ●  Workshop Stage

Planning In The Programmatic Age

Programmatic is the media delivery system of today and of the future. From the early catalyst of real-time bidding, to today’s connected media mix; new technology is required to plan effectively.

In this session we will be debating what the future looks like for planning strategies and how technology can help advertisers control a complex ecosystem.

presented in partnership with

Paul Silver Chief Operating Officer Media iQ
Elliott Millard Managing Partner Starcom
Natalie Cummins Managing Director Zenith UK
David Grainger Chief Strategy Officer m/Six
Dan Hagen Chief Strategy Officer Carat
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