Monday, 20 March at 3:45 PM  ●  NewGen Stage

Fundamentalism: (Of The Advertising Kind)

Over the last decade of unprecedented channel fragmentation, the communication industry has spent most of its time focussing on the road ahead and scoping the opportunities presented by the new tech landscape. This means we have neglected to introduce those newer to the industry to the philosophies and methodologies of our past. This session will offer a fast-paced whizz through the key theories of how brands work in order to add value to our clients' businesses. View More

presented in partnership with

Merry Baskin Founder Baskin Shark
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