Monday, 20 March at 3:15 PM  ●  Fast Company Stage

Digital Economy Marketing: How It's Different & How To Be Better

With 68% of online sales from mobile, Shop Direct was named ‘pureplay etailer of the year.’ With leading online retail brands including and, Shop Direct sells and delivers around 50 million products annually to over 4m customers.
Hear a business view of how Shop Direct uses data-fuelled, mobile personalisation to hone in on its bullseye target customer, delivering growth in new customers and sales – and how disruptive tech will continue to change how retailers speak to their customers. View More

presented in partnership with

Alex Baldock Group Chief Executive Shop Direct
Nigel Morris CEO, Americas & EMEA Dentsu Aegis Network
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