Monday, 20 March at 2:45 PM  ●  The Guardian Stage

No Header, No Problem? Managing Mobile Programmatically

Header bidding has become a valuable tool for publishers and advertisers to manage demand on the desktop, but what about on mobile devices? Mobile usage has exploded exponentially, with 2/3 of all screen time taking place on smartphones and tablets and roughly half of all screen time spent in-app. As marketing dollars continue to follow the eyeballs, how can we ensure that lessons learned in desktop are carried forward?

presented in partnership with

Lara O'Reilly Senior Editor Business Insider
Julie Bernard Chief Marketing Officer Verve
Jeffrey Hirsch CMO PubMatic
Anthony Katsur President Sonobi
Henk Van Niekerk Head of International Publisher Services AOL
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