Tuesday, 21 March at 2:00 PM  ●  IPA Centenary Stage

What Advertisers Should Know About Agency In House Production units

Advertising agencies use independent production, post and editing companies to produce their commercials in order to get the best talent, work and price for their clients. Except sometimes they don't, as they shore up profits by deciding to persuade advertisers to let them do the work themselves. Clients need to know the pros and cons of this route, in terms of quality and value, to make an informed decision. Why would a monopoly agency supplier beat the market where there is a surfeit of talent and price competition? View More

presented in partnership with

Dominic Mills Columnist Mediatel
Steve Davies CEO Advertising Producers Association
Tina Fegent Marketing Procurement Consultant, Director Tina Fegent Ltd & Chair of CIPS Marketing Knowledge Group CIPS
Claire Randall CEO Claire Randall Consulting
Philipp Schuster Procurement BP Marketing Bayer PLC
Sylvaine Mella Treasurer Association des Producteurs de Films Publicitaires
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