Monday, 20 March at 10:00 AM  ●  IPA Centenary Stage

Agency Debate: Fast forward into the future

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The IPA recently celebrated its centenary with a Festival looking back over 100 years of advertising. Today in this illuminating panel session, IPA Director General - Paul Bainsfair leads a discussion on what lies ahead for agencies. What can the past teach us about how we can continue to communicate key messages that create cut-through for our brands in a world powered by AI and machine learning? How can agencies ensure they continue to stay ahead of curve? What will make the agency of the future fit for purpose? View More

presented in partnership with


Paul Bainsfair Director General IPA
Zaid Al-Zaidy CEO and Partner Above + Beyond
Nick Baughan CEO Maxus UK
Jessica Burley CEO m/SIX
Nigel Gwilliam Consultant Head of Digital & Emerging Technology IPA
Sophie Maunder-Allan CEO VCCPme
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