The IPA recently celebrated its centenary with a Festival looking back over 100 years of advertising. Today in this illuminating panel session, IPA Director General - Paul Bainsfair leads a discussion on what lies ahead for agencies. What can the past teach us about how we can continue to communicate key messages that create cut-through for our brands in a world powered by AI and machine learning? How can agencies ensure they continue to stay ahead of curve? What will make the agency of the future fit for purpose?
"Advertising was around before the Ancient Egyptians. And it will be with us far into the future. Increasingly the apparatus of advertising will depend on science and technology but at its essence it will remain an art. Great advertising defies formulation and flourishes on originality " Paul Bainsfair
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Above + Beyond
Consultant Head of Digital & Emerging Technology