The 2017 Advertising Week Europe Roadshow made it's third stop tonight in Hamburg, a city long celebrated for its cultural vibrancy and start-up business mentality. The masses of tech and media hubs setting up shop all throughout the city are a testament to the scope and reach of creative opportunity influencing the rest of the global market.
Marketing to Emotions: Virtual and Not
Moderated by Foresight Factory's Nick Chiarelli, panelists from SpotX, DDB, 72andSunny, and dpdk had a fantastic discussion around personalisation and data, and the risks and rewards of each.
Among the highlights:
