A new television series, set to premiere in Norway the week following AWEurope, is said to be a pioneer in “interactive mixed reality,” technology, or IMR, by introducing what will be the next generation of content creation in the virtual and artificial reality arena. The project, titled “Lost in Time,” will push the boundaries of broadcast television as we know it by incorporating special effects to TV, bringing the ultimate, interactive feature film experience to the small screen.
“Lost in Time,” a new generation game show, will follow contestants who compete in a series of challenges set in different eras, such as the Ice Age and the Jurassic Period, to claim a final prize. The interactive format will then allow TV viewers to engage in the show by playing against the contestants and allowing them to also experience the different eras in real time through the show's "play-along" app on their smartphones or tablet apps. The merging of mobile, brand engagement and prime-time TV makes “Lost in Time” revolutionary in the video and television space.
At Advertising Week Europe, Halvor Vislie, Chief Operating Officer of The Future Group, a partner of the “Lost in Time” initiative, will be joined by other entertainment pioneers in “It’s Time to Play TV: Gaming TV and Brands Go Virtual,” to discuss the future of interactive TV and brand engagement with the creators and sponsors of the show. “Lost in Time” is set to launch in Norway in Spring 2017, following the AWEurope 5th Anniversary event.
For more about the session, or to see a full list of programming events, head over to the official 2017 calendar.
AWEurope heads to London 20 – 24 March.
