Why Media Should Embrace the Idea of “Pretail’
27 Jul, 2018 · James G. Brooks
The root of the word retail is “to cut off.” The idea is that a merchant buys a large portion of goods, then parcels it out to make a profit. Now it is the retailer who may be cut off.
The reason? While retail has been a durable model for the last few centuries, technology is challenging the idea. Welcome to the age of “ pretail ,” which allows a customer to order a product...
