News / Advertising Week Europe [ March 18

Europe

Artificial Intelligence Can Unlock Your Marketing Automation

5 Mar, 2019 · John Oechsle - President & CEO at Swiftpage

It’s been said that artificial intelligence is the future, but I’d argue that AI is very much a thing of the here and now. It’s playing an increasingly significant role in marketing efforts, and is taking marketing automation to the next level. And during an era when customers are demanding fast and hyper-personalized service, AI-based technologies couldn’t be more critical. AI-based...

Europe

Which #AWEurope Pass Is Right For You?

31 Jan, 2019

With so many benefits packed into four days, it can be overwhelming to decide which AW pass benefits are right for you. We’ve compiled a detailed list to help you make the right choice! Platinum Delegate If you’re looking for the VIP experience at AWEurope, our Platinum pass...

Europe

Sneak Peek at the #AWEurope 2019 Programme!

12 Dec, 2018

Get a sneak peek at the #AWEurope 2019 programme! Before we head into the New Year, we’re thrilled to give you a first look at the initial Advertising Week Europe 2019 programme! With brands like Unilever, R/GA and Snapchat, you’ll definitely want to see this. Check out the schedule here . Discover all The Week has to offer: Narratives and the...

Europe

The 5 Must-See Holiday Ads of 2018

12 Dec, 2018

Each year December brings garland, jingle bells, below freezing temperatures, and best of all, adorable holiday ads. We’ve done some research and compiled the 5 best (cutest, funniest, or just all around most clever) commercials of the season. Take a look below and see which ones get you in the holiday spirit. 5. M&S, "Must-Haves" 4. Lidl...

Europe

AWEurope: Discover The Week

16 Nov, 2018

Advertising Week Europe returns to Picturehouse Central 18 - 21 March! From daytime seminars and workshops tackling the exciting and the terrifying, to organized networking and world-class evening entertainment, you won't want to miss the extraordinary experience. Discover all The Week has to offer: Narratives and the various forms they take on are...

Beyond the Screen: How Technology is Changing Branding (Again)

2 Aug, 2018 · James McCrae

Traditionally, marketing teams had few elements to think about when defining and disseminating their brand. If you had a logo, a tagline, and a mission statement (and maybe a cute jingle or mascot) you were in good shape. Things started to change in the years following August 6, 1991, the day that Tim Berners-Lee published the first website. During the early years of the...

Uncommon Thinking: Ep 8. Ant Middleton

31 Jul, 2018

In this episode, from the Advertising Week Europe stage, we will be joined by Lighthouse founder Kathleen Saxton in an exclusive conversation with Ant Middleton, Chief Instructor of Channel 4’s hit show ‘SAS: Who Dares Wins’. Together they will discuss the story of Ant’s life in and out of the Special Forces, the mental psychology of what it takes to thrive under extreme pressure,...

Why Media Should Embrace the Idea of “Pretail’

27 Jul, 2018 · James G. Brooks

The root of the word retail is “to cut off.” The idea is that a merchant buys a large portion of goods, then parcels it out to make a profit. Now it is the retailer who may be cut off. The reason? While retail has been a durable model for the last few centuries, technology is challenging the idea. Welcome to the age of “ pretail ,” which allows a customer to order a product...

New York

15 Times The Industry Came Together: Love Has No Labels (2015)

16 Jul, 2018 · Advertising Week

This is the first in a 15-part series showcasing the great campaigns that have looked to motivate measurable change around significant public issues. Created in partnership with the Ad Council this first part places diversity and inclusion under the microscope, and was created by R/GA. We personally just like anything featuring John Cena. Most Americans agree that...

Europe

#AWEurope TechX Preview

13 Mar, 2018

The Cutting Edge of Interactive Technology at #AWEurope With Advertising Week Europe just around the corner we want to introduce you to TechX, an awe-inspiring, hands-on journey through interactive installations, innovations, and bleeding edge tech advancements for the advertising and media industry, curated by VentureFuel . Making its London debut, innovative companies like those...

News

Artificial Intelligence Can Unlock Your Marketing Automation

Which #AWEurope Pass Is Right For You?

Sneak Peek at the #AWEurope 2019 Programme!

The 5 Must-See Holiday Ads of 2018

AWEurope: Discover The Week

Beyond the Screen: How Technology is Changing Branding (Again)

Artificial Intelligence Can Unlock Your Marketing Automation

Which #AWEurope Pass Is Right For You?

Sneak Peek at the #AWEurope 2019 Programme!

The 5 Must-See Holiday Ads of 2018

AWEurope: Discover The Week

Beyond the Screen: How Technology is Changing Branding (Again)

Uncommon Thinking: Ep 8. Ant Middleton

Why Media Should Embrace the Idea of “Pretail’

15 Times The Industry Came Together: Love Has No Labels (2015)

#AWEurope TechX Preview

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