Beyond the Screen: How Technology is Changing Branding (Again)
2 Aug, 2018 · James McCrae
Traditionally, marketing teams had few elements to think about when defining and disseminating their brand. If you had a logo, a tagline, and a mission statement (and maybe a cute jingle or mascot) you were in good shape. Things started to change in the years following August 6, 1991, the day that Tim Berners-Lee published the first website.
During the early years of the...
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